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Abstract

Developing a business plan before starting it is a vital component of success. Cosmetics and health products are constantly growing. Iran is one of the major markets for the consumption of cosmetic and health products. This study analyzes the implementation model of this activity. up-to-date business design frameworks were used for this purpose. Data were collected in an objective and observational environment. The plan investment, market estimation, and financial analysis were also examined. Calculating NPV and IRR revealed that the NPV of the project is 6,284,854 million Rials in the best scenario and the IRR of the project is 61.02%. We used 4 scenarios to explain to the user and finally proved that this business has economic justification.

Keywords: Business plan, Distribution company, Cosmetic products, Market analysis