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Abstract

Cosmetic procedures are increasingly popular among young adults, driven by social media and fashion trends. This study examines the knowledge and attitudes of Saudi university students towards these procedures and their consequences. A cross-sectional design was employed, surveying 430 students in Riyadh using an online questionnaire. Data were analyzed using descriptive statistics to identify trends in awareness, motivations, and experiences related to cosmetic procedures. The results indicated high awareness (86.51%) of cosmetic procedure consequences, with social media significantly influencing decisions (60%). Common non-surgical procedures recognized included filler injections and Botox. Despite awareness, gaps in understanding long-term risks persisted. The majority of the students dealt with post-procedural effects using ice packs and over-the-counter pain relief medications. Compared with global trends, the results indicate that the countries need to enhance their educational efforts. Social media plays a part which asking for the proper or healthy spreading of beauty standards in the community. It is advised to improve the educational programs and minimize the informed consent issues to emphasize the importance of students’ decisions about cosmetic procedures and to maximize the awareness of the consequences of such decisions. More studies should be done in the future on these trends to modify the needed interventions‎.

Keywords: Cosmetic procedures awareness, Saudi university students, Social media influence, Non-surgical treatments

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