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Relationship between Saudi customers’ electronic-trust and electronic-loyalty


Mohamed M. Elmetwaly , Mohamed A. Amin , Saleh M. Shehata , Amira S. Elshorbagy , Elsayed K. Mohamed , Bassam A. Elbialy

Abstract

The purpose of this study is to investigate the relationship between Saudi customers’ electronic-trust (E-trust) and electronic-loyalty (E-loyalty). Most researchers studied the relationship between e-trust through three dimensions: credibility, confidence, and sincerity, and neglected the role of trust in technology. In this research, the e-trust considering its role was studied. The sample included 498 customers and data were collected via an online survey and were examined by applying multiple regression through SPSS software. The results showed that there is a significant positive relationship between e-trust and e-loyalty. Also, there is a significant effect relationship of e-trust on e-loyalty. Furthermore, it shows that there are significant differences in perception of e-trust and e-loyalty according to demographic characteristics (gender and income).


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