MirHassan Seyyed Ameri , Aidin Abbasi

Abstract

The purpose of this study was to design a loyalty model for purchasing domestic sportswear among Physical Education (PE) teachers and students in Iran's schools regarding the Leader's orders about production leap. This study was conducted using the descriptive-survey method. The statistical population of the study comprised all male elementary students (N=182311) and PE teachers of elementary schools (N=634) in West Azerbaijan Province, Iran. The random cluster sampling method was used in this research. According to geographical status, West Azerbaijan Province was divided into 17 clusters based on the number of counties. Considering the required sample, three clusters, including Urmia, Khoy, and Miandoab, were selected randomly. In this context, 450 questionnaires were distributed among students based on the Cochrane Table. Finally, 390 filled out questionnaires were collected and analyzed. Furthermore, non-random purposive sampling was used for the group of teachers, 199 questionnaires were distributed among teachers, and 198 filled out questionnaires were collected. To collect data, the standard questionnaire of factors affecting customer loyalty (With a validity of 75% and the reliability of 70%) was employed. Factor loads (standard estimations) of measurement variables equaled 0.51-0.75. Therefore, the majority of studied options, particularly character, convenience, and contact interactivity affect the domestic production chain to create brand loyalty among students and PE teachers in Iran‎.