Olga Posilkina, Viktoriia Kotlyarova, Anastasiia Lisna, Olena Chechotka

Abstract

According to the research findings, it has been found that consumers with dermatocosmetic disorders go to pharmacies not only to purchase the necessary product but also to get advice on the existing dermatological issue, the ways to deal with it and to choose the type of product by using which the issue may be resolved. Therefore, in pharmacies, which have skincare and correction products (cosmeceuticals) in their product range, should provide conditions for the organization of pharmaceutical aid. The proposed scientific and methodological approaches make it possible to evaluate the degree of conformity of the actual level of providing pharmaceutical aid to consumers with this medical condition with the desired (proper) level and to identify the resources of its improvement‎.