Abstract

The purpose of this study is to identify the factors affecting the development of sports tourism using the Effectual approach in the Maku Free Trade and Industrial Zone. The present study was conducted from the perspective of postmodern research paradigm, in terms of exploratory nature, qualitative approach, grounded theory strategy and hidden content analysis tactics, in terms of practical purpose and data collection method. In depth interview Statistical population The research was conducted by experts in the field of sports tourism and Effectual members in the field of sports management, 13 of whom were considered as a sample of research in a non-probabilistic, targeted and snowball method. Data collection was achieved through in-depth interviews with these individuals. 271 initial codes were extracted from the interviews on the factors affecting the development of sports tourism with a Effectual approach, the frequency of these codes was 477 in total. 18 main categories and 27 central categories regarding the factors affecting the development of sports tourism with a Effectual approach were counted. Cultural factors with a coefficient of importance of 12 had the highest coefficient of importance among the main categories of factors affecting the development of sports tourism, and in the part of the Effectual approach, the main category of available facilities with a coefficient of importance of 131 was the most important. Managers should rely on the various capacities available in the region and improve and promote the necessary items and factors, the development of sports tourism in the region more than ever.