Abstract

Context: Face-book allows students to create, manipulate, and share content, exchange opinions and connect with each other online. These features and functions among others, motivate the students to use the face-book in the context of medical education, thus better understanding of this service’ expectations and perceptions, improves the quality. Aims: to evaluate the use and quality of university Face-book page in medical education from medical students’ perspective in the content of service quality. Setting and Design: This study was a descriptive cross sectional survey conducted from March 2017 to December 2017 among a convenience sample of 144 undergraduate medical students of Ajman University (AU) in United Arab Emirates (UAE). Method and Material: Data were collected by using validated web-based electronic Questionnaire which is a personal, socio-economic and the Service Quality (SERVQUAL) questionnaire. Statistical analysis: Data analysis was done through SPSS version 23. Paired sample test was used to investigate the gap exists between the expectation and perception mean scores. Results: Medical students’ expectations exceed the actual quality provided for service recipients. Conclusions: The negative gap between students’ perceptions and expectations in all dimensions of quality, indicates that the actual service is less than what was expected and shows that quality improvement is necessary in all dimensions.