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Evaluating the effect of product marketing mix on the export of mineral products


Seyed Ali Hoseini‎ , Mohammad Haghighi ‎

Abstract

The aim of this article is to evaluate the effect of promotional activities of the marketing mix elements (p4) on exports of mineral products. The existence of more than 68 types of mineral products in Iran meets the domestic needs. It is also considered as an advantage for the export of mineral products to foreign countries and increasing the trade balance. The research population includes all people who have experience in the field of mineral products in Iran and are somehow dealing with the process of distribution and export of mineral products. The statistical sample was determined as 400 people using a sample size determining table in a limited population. They were selected by stratified random sampling. Questionnaires were used to collect data. The validity and reliability of the questionnaires were confirmed by reviewing. The test of ratios was used to analyze the data. The results showed that the score of the role of the product variable on mineral exports was 2.7% to moderate to 97.3% high and very high, so this variable has a great impact on mineral exports and thus the diversity of mineral products with the maximum acceptable ratio. 88.92% of the first rank and sub-variables of mineral quality with a maximum ratio of 86.24% and the effect of the appearance of most minerals with a maximum acceptable ratio of 77.26% were in the second and third ranks respectively of the impact on mineral exports.


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