Abstract

The present research aims to determine the economic value of the historical place Hegmataneh by Willingness to Pay (WTP) Method. The statistical population of this study includes all the individuals who have visited the historical place Hegmataneh during the summer 2018. The sample volume included 300 visitors and the convenient method was used for sampling. For evaluating this research, Contingent Valuation Method (CVM) and Double Bi- dimensional Choice (DBDC) were designed and applied for the purpose of estimating the individuals' willingness to pay to visit the Hegmataneh hill. SPSS software was used for analyzing the collected data. WTP is a method in which the individuals are directly asked in an assumed market about the amount of money that they will to pay for the use or protection of the historical place Hegmataneh. The tourists' willingness to visit Hegmataneh was estimated average and the maximum amount of money to visit this historical place was evaluated between 25000 and 50000 Rials. The tourists' willingness to the visit from and protection of the historical place Hegmataneh is lower than the average level. Furthermore, the research results revealed that the household income and individuals' education have been effective on their willingness to pay for the historical place Hegmataneh and the job status, tourist type, sex, age, number of family members and marital status are not effective on the visitors' willingness to pay‎.