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Analyzing the role of big data in activating social responsibility, supporting the sustainable development of Saudi banks


Amal Esam Zaki , Mona Fathi Rizk , Mona Mostafa Sakoury , Hana Ahmed Saud Ababtain , Nada AL-Sabti , Lamia Yousif Khalaf Aldossary

Abstract

The efficient banking sector is a leader in the development and its position in the Kingdom of Saudi Arabia increases with the trend towards economic diversification and sustainable development, which prompted the researcher to analyze the uses of big data as a tool that enables Saudi banks to avoid several shortcomings that mar their performance and then raise the level of their societal responsibilities (Social Performance Index) To develop production) and to support sustainable development. Then, he analyzed areas of innovative use of big data in the banking sector and concluded their implications for the activation of his societal responsibility. The research concluded that big data represents a fundamental change tool in the banking system, but the maximum utilization of it requires the availability of multiple components (trained human resources), and a deeper trend for using big data is expected in the future.


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