The vision of Egypt’s sports clubs towards sports e-marketing
Egypt is going through and the Egyptian government aims to transform the Egyptian economy from central planning mechanisms to free-market economy mechanisms Therefore, the State is on the right track by encouraging private investment and provided it with privileges in all areas. Accordingly, this must be, also, the State’s philosophy towards sports institutions and sports clubs. Through conducting their survey, the researchers sought to answer the question: Is there a vision of sports marketing? Therefore, the survey, sent to the directors of the general and the managers of the sports activity in 8 Clubs (Al Ahli, Sporting, Zamalek, Arsenal, Arab Contractors, Rose Island, Smouha), asked the question: is there electronic sports marketing in the club? The responses from 5 clubs show that they do not carry out any sports e-marketing and that it is a vague concept for them. However, they stressed the importance of using the latest marketing methods in the coming period and, more especially, with the scientific and technological developments. The responses from the other 3 clubs (Ahli, Arab Contractors, Sporting) show their knowledge of electronic sports marketing and, while they emphasize its importance in attracting investments, they have no clear vision of e-marketing. The results of some previous studies. also, that many clubs and sports federations lack a clear marketing strategy. Therefore, it is recommended that they establish specialized marketing committees and make use of modern marketing methods and e-marketing. The researchers have reached the following conclusions:
The Arab Republic of Egypt’s sports clubs lacks a clear vision of sports e-marketing. This is demonstrated as follows: clubs in
Weaknesses in terms of planning and management
A- Egypt’s sports clubs lack active strategies for sports e-marketing.
B- These clubs lack sufficient awareness of the concept of sports e-marketing.
C-Egypt’s sports clubs lack organizational structures to manage sports e-marketing.
D- Egypt’s sports clubs do not make use of the possibility of using their websites so that members can book, register, and signing up for stadiums and sports activity services.
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