TY  - JOUR
T1  - The conceptual framework for the development of international service marketing
A1  - Elena Yurievna Nikolskaya
A1  - Svetlana Valentinovna Zolotova
A1  - Elena Vadimovna Zaharova
A1  - Natalia Iosifovna Kovaleva
A1  - Elena Borisovna Tretyak
A1  - Veronika Olegovna Kozhina
JF  - Journal of Advanced Pharmacy Education and Research
JO  - J Adv Pharm Educ Res
SN  - 2249-3379
Y1  - 2020
VL  - 10
IS  - 3
SP  - 167
EP  - 172
N2  - The article is devoted to the development of a conceptual framework for the development of international service marketing. The main sources of the development of international service marketing are activation of objective factors of the development of service activities, deepening of the international division of labor, intensive development of the communication sphere of the world economy, and information integration of the world economy. The globalization of the world economy, regionalism, and global integration processes are serious challenges for international service marketing. At the same time, regionalism is one of the components of the new paradigm of international economic relations. It is impossible to take a worthy place in the world economy without a tolerant attitude towards international service marketing and regionalism and without taking these trends into account when developing measures to stimulate economic growth of the economy and increase its rating at the world level.
UR  - https://japer.in/article/the-conceptual-framework-for-the-development-of-international-service-marketing
ER  -